MIGNOW Reveals Results of the First S/4HANA Market Survey Conducted in Brazil

Discover the first market research on S/4HANA and the SAP ecosystem in Brazil: What we still don't know about S/4HANA?

First, are you aware of the market importance of up-to-date market research, with a participant sample chosen to represent your market?

Learn about some of the main benefits that can be of great value to your corporation:

Identify market trends

Understanding the trends in your market helps you make informed decisions about how to invest in a business, how to expand, and how to introduce new products or services based on mass movements. This helps reduce the risks of making a decision that goes against the current and increases your chances of success. Furthermore, it can help your company seize growth and expansion opportunities.
 
With this information, you can identify emerging markets, new customer segments, underserved market niches, and develop strategies to seize these opportunities before your competitors do. 

Understand your target audience

Gain valuable insights into who the main and potential S/4HANA customers are, their needs, challenges, and expectations, enabling the development of more effective solutions to meet them. Who are your potential customers, their interests, needs, behaviors, and preferences?

With this knowledge, your company can develop products and services that meet the needs of the target audience, develop targeted and effective marketing strategies, set appropriate prices, and ensure that your marketing and communication efforts are directed at the right audience. In summary, understanding the target audience is a critical component of business success and should be a top priority in any business plan.

Evaluate the competition

Assist in evaluating the competition and how they are strategically positioning themselves in their S/4HANA migration projects, identifying their strengths and weaknesses, as well as opportunities and threats. Furthermore, what are their main fears, weaknesses, and doubts at all stages of project execution?

This way, your company can adjust its own strategies to differentiate itself and position itself more competitively. Additionally, competitor evaluation can also help identify potential threats, allowing the company to develop contingency plans to face future challenges.

Making strategic decisions

Based on the data collected in the survey, companies can make more informed strategic decisions regarding investments in research and development, marketing and sales, as well as other critical business areas. Information is crucial for making effective decisions. By collecting, analyzing, and interpreting relevant information, companies can better understand their operating environment, including the aspects we mentioned above: the market, their competitors, their customers, and their suppliers.

This information can be used to identify gaps that may affect your company's success. Based on this information, the company can develop and adjust its strategies to seize opportunities, mitigate risks, and achieve its business objectives. In summary, information is an essential element for well-founded and successful strategic decision-making. 

Understanding the survey 

The current survey was developed by MIGNOW and conducted by a team of specialists over a six-month period with a sample of 112 individuals specifically selected to represent the SAP consumer market.

Seeking to understand market behavior regarding key topics related to S/4HANA, from existing prior knowledge to final user adoption post-implementation. To achieve this, user profiles, IT professionals, and decision-makers were interviewed to gather data from various perspectives. 

With the results and analyses developed from the obtained figures, MIGNOW is pleased to share practical business insights and useful information obtained, 100% available to enhance your strategic positioning.  

• Discover how long most of the market intends to migrate to S/4HANA. With this information, you can identify the best time for your migration. 
• Find out which are the conversion methods most chosen and the reason behind this trend, so you can choose the best option for your situation. 
• Find out how the market is preparing to manage conversion costs, so your project can also be more cost-effective and efficient. 
• Discover the main information gaps the market encounters when it comes to preparation for the conversion project, so you have a complete business case. 
• What are the main qualities most companies look for when finding an integrator and how your company can use the analysis for a secure and efficient conversion. 
• How the end of Enterprise Support could be a concern for the market? Is this truly an important issue to consider, given that your company might be left without support? 

Don't miss this opportunity to upgrade your business and access exclusive content in Brazil.  

Access the full material below: 

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