Software Subscriptions and the Evolution of Business Models

With a strategic partnership with AWS and annual growth of 300%, Mignow is redefining technological innovation for a promising future.

The choice of business model is crucial to the success of any company, defining not only its operations but also its position in the market. Today, we explore how innovative companies are shaping their business models in response to technology and the Digital Transformation, with examples from Amazon Web Services (AWS).

Digital Transformation is redefining the way companies operate and how they create value. New business models, such as E-Commerce and SaaS, have emerged as a result of this technological revolution, driving innovation and competitiveness. Factors such as personalization, customer relationships, ecosystems and distribution channels, data analysis and value generation play key roles in this transformation.

This growing demand for customized solutions has led to notable prominence for SAP, a process automation and updating tool used by 413,000 customers in 180 countries, according to research conducted by Mignow, a company specializing in software. A Mignow focuses its efforts on assisting the SAP ECC transition, which will be discontinued in 2027, for SAP S/4HANA.

However, SAP requires continuous updates to offer more accurate data and innovative solutions. With this need in mind, Mignow's founders, Paulo Secco and Guilherme Joventino, designed a revolutionary business model that uses Artificial Intelligence to transform the way companies approach Digital Transformation. Its innovative software subscription organizes information, provides valuable insights, and reduces errors and turnaround times.

Paulo Secco, CEO of Mignow, shares insights into this startup, which has its origins in Silicon Valley and now serves approximately 55 clients in 14 countries, including giants such as Nike, Carrefour, Centauro, XP and Safra. “As customers look to pay for results, usage-based subscription models are becoming increasingly popular. Instead of significant upfront costs, customers have a fixed monthly cost when subscribing to our services. This offers a more accessible and flexible approach”, explains Secco.

Additionally, Mignow offers partnerships with cloud platforms in its subscription package, providing access to advanced technologies and data-driven support, driving agility and innovation. These tools increase the resilience and flexibility of companies in different sectors.

With 30% sales market Rise with SAP in Brazil and partnered with Amazon Web Services (AWS), the leading global cloud platform, Mignow is well positioned to accelerate companies' migration to SAP S/4HANA. AWS has been investing in Mignow since March 2022, offering grants of up to 100% of the value of MIGNOW software, as well as support for automated migration to SAP.

This partnership aims to provide affordable and efficient solutions for companies looking to migrate from SAP ECC to SAP S/4HANA, leveraging the scalability, security and flexibility of the AWS cloud. Mignow’s CEO highlights: “This union allows companies to enjoy the benefits of SAP S/4HANA, including improved operational efficiency and cost reduction, without worrying about the high costs associated with migration”.

With annual growth of 300% since its founding in 2019, Mignow is a remarkable success story. Its future goals include improving financial migration, introducing functionality “Start Validation” for preparing migration environments, automating tests, improving custom code, and implementing CI/CD.

Mignow is at the forefront of Digital Transformation, empowering its customers to face the challenges of the future with confidence. The organization was recognized by ISG (Information Services Group) as 'A complement to Rise With SAP'. As the CEO concludes: “With our subscription program, customers can focus on their long-term evolution, knowing they are supported by continuous technological innovations in their systems”.

About Mignow

Mignow is a software company specialized in automating migration and update processes between SAP ECC and SAP S/4HANA. Its pioneering solution enables companies' Digital Transformation journey, contributing to the reduction of failures, efforts and costs, automating around 80% of migration processes.

With a portfolio of renowned clients such as Nike, GPA, Pague Menos, XP, Carrefour, among others, Mignow is recognized as a leader in the sector and has a proven track record of successful conversions, as well as major awards such as the SAP Innovation Awards in category “Digital Transformation on Rise with SAP” due to its successful migration from Carrefour in just three months, significantly exceeding the market average, which is around one year.